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ByClaudia E. Henninger,Panayiota J. Alevizou,Helen Goworek,Daniella Ryding

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“A book is a version of the world. If you do not like it, ignore it; or offer your own version in return.” –Salman Rushdie

Synopsis

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry. Contributors use their diverse backgrounds and expertise to provide a contemporary approach in examining key theoretical concepts, constructs and developments. Topics include consumer behaviour, communications, circular economy and supply chain management. The individual chapters focus on sustainability and provide a range of fashion sector examples from high street to luxury apparel.